Redcell was a global advertising company that wanted to convey it's global identity online. Each office had a distinct personality and culture and they wanted this to come across in a playful manner. The metaphor of ideas popping out of paper led to this pop-up website where users could explore the redcell world, and visit their locations. Easter eggs were hidden amongst the site, given another level of narrative and surprise.
I was responsible for Art Direction, Web Design and Animation.
Click to see the archive website