Be My Coach
Persil Be My Coach was a sideline to Persil's Dirt is Good campaign, focussing on parents being the catalysts in encouraging children to be more active. The Be My Coach website was a portal for parents and children to gather information about how to be more active.
The parents section focused on giving parents tips on how to do more outside with their kids. Downloadable coaching cards as well as a searchable events section for events in your area helped push information about Be My Coach events to parents. The Kids side of the site contained lots of games that needed to be completed by going outside, a parent nagger for nagging your parents to play with you, online scorecards for scoring your activity level, downloadable critters that would walk around your desktop and encourage you to get off your computer and go play, as well as print-off stickers and trophy cards.
My roles on this project spanned from project manager, animator, art director and web design.