Glasgow School of Art is a leading innovative art school that has gone from a creatively managed institution to a more business-minded one. Every 5 years the school compiles a Future report on where the school should be in the next 5 years. I was hired to make the research more inclusive and to create a more transparent and visual execution of the Glasgow School of Art's Future Plan 2012.
This was a challenging role working with a passionate community and involved building a brand, research tools, workshops, an online blog community and a visualisation tool for storing opinions. Part of the branding manifested itself in posters calling people to add their opinions online. These posters triggered a ream pastiched parodies, conveying the emotional nature of GSA's employees. All of this triggered great discussions around what people wanted their school to be.
To see the visualisation tool in action please click here