Spot goes to the Farm
Taking a traditional brand like Spot the Dog, and translating that for the touchscreen environment is a delicate process. We wanted to keep the basics of what made Spot successful for over 30 years, yet push it forward into the touchscreen environment. We went and visited several parents at their homes to have a play with the book and get a specialists opinion on our ipad prototype.
What was glaringly obvious was the importance of the parent's interaction with the book in parallel with the child's ability to join in the story telling by opening flaps in answer to his parent's inquiries. As the touchscreen does not allow for the tangibility of the flaps, the reading experience needed to be rethought for the ipad.
We gathered principals from the research in order to guide the design process. This also served to help communicate the needs of the child to the publisher. Along with the challenge of providing an app that would keep the intrigue of a 2-4 year old audience. The final result pushed notions of what children of this age group were capable of on touchscreen devices.